Fitbit is Google's product now
Google confirmed that it is acquiring Fitbit, the wearable company. The deal is being closed for a whooping 2.1 billion dollars.
Despite being a popular wearable company, Fitbit is losing ground to it's big competitors like Apple.
On the other hand, Google have struggled in wearable market. Google have already purchased an IP from Fossil for 40 million dollars.
With the acquisition of Fitbit, Google will turn out to be a heavy competitor in wearable space and we can expect lot of exciting features ahead.
We’ve signed an agreement to acquire @Fitbit. Together, we aim to spur innovation in wearables and build helpful products to benefit more people around the world. https://t.co/HSfQVWnHJB— Google (@Google) November 1, 2019
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